Ellen (ennienyc) wrote,
Ellen
ennienyc

Questionable travel ad campaigns

I've seen "Cheat on New York" airline ads plastered all over subway tunnels and subway cars. Tonight, another subway car ad campaign made me go "Huh?": for "Bahamavention." I couldn't quite figure out what this was, but assumed it was a play on "intervention" since "vacation" didn't work. Great, let's associate tropical isles with drug rehab tactics.

Sure enough, according to the tourist ministry press release: "A Bahamavention is defined as an action taken by concerned friends or family members to get a loved one the help only The Islands Of The Bahamas can give. The campaign targets those who want to help their un-happy, over-stressed and under-tanned friend or relative by encouraging these interventionists to end their loved one's cycle of pain and put him or her on the road to recovery by performing a vacation intervention or Bahamavention."
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